The Impact Of Social Media And Digital Video On Web Usage

As social media has rapidly integrated itself into seemingly all aspects of our personal and professional lives over the past decade or so, it’s easy to forget how much of an impact it has had, negatively, on all those things that we used to like to do – a lot – before Twitter and Facebook came along.

TV, for example. We used to watch a lot of that. And we still, really, but it’s on the decline, as is radio, alongside newspaper and magazine reading.

But it’s not just the offline world that’s suffering. While the use of social media, as well as online video and (amazingly) email is very much on the rise in the past few years, the up-trends for other once-fashionable pursuits, such as online gaming, reading blogs, podcasts and digital news and magazines, are, at best, flat. And in some cases: down.

 

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World Cup Marketing Dollars: Brands Try To Score In A Digital World

Measuring the real effect that a brand’s online content has on consumer awareness and buying habits is a key concern for any company. Technology has put a significant amount of data at brands’ fingertips, creating the question of how to measure and …
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Why Social Media Marketing Is Just Like Baseball

“There’s no crying in baseball.” Or social media marketing, for that matter.

Business and baseball have far more in common than you might initially think. The concept of interacting in “real-time” has always been relevant in the sport – players only have a certain amount of time in which to win the game. As digital capabilities increase, this is becoming true for social media as well – marketers have to keep on their toes and constantly monitor trends. If you tweet about an event (or try to run to home plate) six hours after the fact, you’re too late.

Just as there are fans in the stand, there are “fans” on Facebook. They may not be prepared to physically catch a fly ball, but they will certainly call out your fouls. Of course, they’ll also be there to commend a job well done – a team sweep or brand success.

Influencers are an important part of the social ecosystem, identifying trends, spreading the word and encouraging others to do the same. Whether it’s the Great Bambino or Mark Zuckerberg, the public listens to those with a presence. Aligning a brand with these prominent voices cultivates credibility and intrigue, spurring conversation.

There are numerous ways in which to approach social media marketing – and nothing can explain it better than baseball. Below is our latest infographic relating baseball game lingo to social media.

Notes and references:
Read the original and complete version of this article here: Why Social Media Marketing Is Just Like Baseball

Don’t Make These Social-media Blunders That Businesses Keep Repeating

Whether you are bringing a new venture to market or marketing an existing brand, sooner or later (probably much sooner) you will find the need to participate in some form of social-media engagement. When you do, you better have a well thought-out strategic …
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